Idea, Research, Design.
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Aviation contributes between 3%-5% of global carbon emissions. To combat this, Lite.Flights was created to help reduce the climate impact of your next flight. Not all airline journeys are created equal. By selecting a flight operated by a modern aircraft type you can save up to 50% in CO₂ emissions. Lite.Flights is a search platform that helps passengers find the least polluting flight option.
The site ranks results based on their carbon emissions. With the site in your pocket you can directly lessen your impact on the planet the next time you fly.
We launched a private prototype in 2018, which ranked flights out of airports based on modern aircraft types. In 2019 this idea was further to include a detailed database of aircraft types and their emission profile. This data was then married with a live search result. Lite Flights became the world's first flight search engines which only ranked flight according their emissions, not price of convenience. A feature now borrowed by everyone else.
I designed a series of promos for social channels to promote routes where there are flights that operate with a significant carbon saving.